Tutorials, industry knowledge and strategic advice for the data-driven marketeer.
At MultiMinds our consultants help customers use data to improve the customer experience, but they also like to share their knowledge with the community.
The Data Academy is a platform where our professional consultants create and share videos on interesting topics like digital analytics, data engineering, data-driven marketing and data strategy.
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In order to be successful you need a clear data strategy. In this video we discuss 6 elements that will make or break your data strategy.
In this video we will take a look at the benefits of creating your own analytics platform. And why it might be a better choice for your company than going with one of the big vendors.
Ever wondered which tag manager is better? Is it Tealium IQ or Google Tag Manager? In this video Sam en Geoff discuss the strengths and weaknesses of both solutions.
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In order to be successful you need a clear data strategy. In this video we discuss 6 elements that will make or break your data strategy.
In this video we will take a look at the benefits of creating your own analytics platform. And why it might be a better choice for your company than going with one of the big vendors.
Learn how to export Adobe Analytics data with R as a digital analyst. With R Studio you'll be able to export data easy and quick using the Adobe Analytics API.