6 elements for a successful data strategy

Published on 11 March 2020


Data has become an important asset for any company. But to get the most out of your data you need a clear data strategy. With technology developing so fast these days, many businesses are struggling to keep up. This can lead to companies eagerly jumping on new technologies that aren’t a fit for their business, or to inaction where companies don’t know what to do and just lag behind. In this video we discuss 6 key elements that will make or break your data strategy.

Key takeaways

  • Data Quality: it needs to be well defined, structured and trusted.
  • Business Value: How are you going to create value with your data?
  • Company buy-in: Creating data awareness across the company is essential.
  • Talent: You will need experienced people with the right skills.
  • Technology: Identify and choose technology that fits your business needs.
  • Governance: You need to make sure you’re in compliance with laws and regulations.

Academy Instructor

Nicolas Lierman

Chief Data Engineer

Nicolas is the Chief Data Engineer at MultiMinds. He has over 16 years of experience in marketing and online data. He's also an instructor at the training academy and teaches at the university.

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