In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In this extended installment, our digital analyst Lara Vandooren and engineer Nicolas Lierman explain what server-side tracking is, and why you should care.
- Third party cookies will be a thing of the past
- Client side tracking if often blocked by browsers
- Server-side tracking can be a solution
- First party data collection is the future