Server-side tracking: what is it, and why should you implement it?

Published on 31 August 2021

Introduction

In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In this extended installment, our digital analyst Lara Vandooren and engineer Nicolas Lierman explain what server-side tracking is, and why you should care.

Key takeaways

  • Third party cookies will be a thing of the past
  • Client side tracking if often blocked by browsers
  • Server-side tracking can be a solution
  • First party data collection is the future

Academy Instructor

Lara Vandooren

Digital Analytics Consultant

As a Digital Analyst I will support and amplify the MultiMinds team. I like to explore new and creative ideas that can help us with meeting our client’s satisfaction.

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