Tag Management: Google vs. Tealium

Published on 13 December 2019

Introduction

When we think of tag managers, three major solutions come to mind: Google Tag Manager, Tealium IQ, and Adobe Launch. In this video, we compare Google's with Tealium's solution, to help you figure out which one might suit you best.

Key takeaways

  • Figure out which tag manager matches which type of website or organization.
  • See which Tag Manager performs better for specific use cases.
  • Get a quick look into the opinions of two experienced tag manager gurus.

References and resources

Academy Instructor

Sam Van Renterghem

Technical Solutions Consultant

As a technical solutions consultant I work mostly on the data collection side, configuring tracking and setting up complex tag management strategies.

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