In this video we will take a look at the benefits of creating your own analytics platform. And why it might be a better choice for your company than going with one of the big vendors.
Learn how to export Adobe Analytics data with R as a digital analyst. With R Studio you'll be able to export data easy and quick using the Adobe Analytics API.
Ever wondered which tag manager is better? Is it Tealium IQ or Google Tag Manager? In this video Sam en Geoff discuss the strengths and weaknesses of both solutions.